{"id":8497,"date":"2021-09-07T07:00:08","date_gmt":"2021-09-07T07:00:08","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=8497"},"modified":"2021-09-16T10:31:43","modified_gmt":"2021-09-16T10:31:43","slug":"video-how-hawkins-brimble-found-success-in-china","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/video-how-hawkins-brimble-found-success-in-china\/","title":{"rendered":"Video: How a male grooming brand found success in China"},"content":{"rendered":"

A new video series produced by Alibaba explores the role China has played in the growth of three British brands with a particular focus on the challenges of expanding internationally amid the Covid-19 pandemic, this time featuring Hawkins & Brimble<\/h2>\n

Hawkins & Brimble started in 2016 after founder Stephen Shortt noticed a gap in the market for high quality and diverse men\u2019s skincare and grooming products. Building the brand around the concept of the \u2018British gentleman,\u2019 Hawkins & Brimble created a product that embodied style, quality and heritage.<\/p>\n

Since joining Tmall Global<\/a> in early 2020, China now accounts for 25% of Hawkins & Brimble\u2019s business, which Shortt attributes to the image and style-conscious young male Chinese consumer. He believes that demand for Brand Britain<\/a> will remain and will in fact increase once Chinese consumers can travel and will be able to discover new brands in person.<\/p>\n

In the video below, Shortt talks to retail and consumer expert and founder of SW Retail Advisors, Stacey Widlitz, about how insights from Alibaba<\/a>\u2019s platform have allowed the brand to adapt its strategy as well as manage supply.<\/p>\n

https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/08\/Hawkins-Brimble-Master_subtitles-1.mp4<\/a><\/video><\/div>\n

\"launchpad<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A new video series produced by Alibaba explores the role China has played in the growth of three British brands with a particular focus on the challenges of expanding internationally amid the Covid-19 pandemic, this time featuring Hawkins & Brimble Hawkins & Brimble started in 2016 after founder Stephen Shortt noticed a gap in the market for high quality and diverse men\u2019s skincare and grooming products. Building the brand around…<\/p>\n","protected":false},"author":13,"featured_media":8498,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[123],"tags":[184,340,370,293],"class_list":["post-8497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","tag-alibaba","tag-branding","tag-cross-border-e-commerce","tag-marketing"],"yoast_head":"\nVideo: How a male grooming brand found success in China - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"This video series, produced by Alibaba, explores the role China has played in the growth of three British brands, featuring Hawkins & Brimble\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/video-how-hawkins-brimble-found-success-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video: How a male grooming brand found success in China - 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