{"id":8540,"date":"2021-09-14T07:30:25","date_gmt":"2021-09-14T07:30:25","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=8540"},"modified":"2025-04-23T09:50:19","modified_gmt":"2025-04-23T09:50:19","slug":"pinduoduo-highrise-pig-hotels-chinas-common-prosperity-initiative","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/pinduoduo-highrise-pig-hotels-chinas-common-prosperity-initiative\/","title":{"rendered":"How China&#8217;s tech crackdown has led to increased investment in agriculture"},"content":{"rendered":"<h2 style=\"text-align: left;\" align=\"justify\">China&#8217;s goal of &#8216;common prosperity&#8217; \u2013 coupled with its recent crackdown on the country&#8217;s largest tech companies \u2013 has produced an unlikely beneficiary: even more investment in agriculture, writes Mark Tanner from <a href=\"https:\/\/www.chinaskinny.com\/\" target=\"_blank\" rel=\"noopener\">The China Skinny<\/a><\/h2>\n<p align=\"justify\">Having already taken a hammering from\u00a0Beijing&#8217;s <a href=\"https:\/\/focus.cbbc.org\/the-latest-on-chinas-anti-trust-crackdown\/\" target=\"_blank\" rel=\"noopener\">antitrust initiatives<\/a> in the tech industry, tech firms have become a lot quicker in reading the tea leaves and acting upon them.<\/p>\n<p align=\"justify\"><a href=\"\/lp-cta-gateway\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7246 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png\" alt=\"launchpad gateway\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n<p align=\"justify\">Beijing\u2019s increasing use of its \u201c<a href=\"https:\/\/focus.cbbc.org\/what-is-chinas-new-common-prosperity-policy\/\" target=\"_blank\" rel=\"noopener\">common prosperity<\/a>\u201d catchphrase has seen a rush of China\u2019s tech giants pledging money to social responsibility programmes in recent months. RMB 500 million (\u00a355.9 million) has come from the ByteDance founder Zhang Yiming\u2019s personal wealth, Xiaomi is donating \u00a31.58 billion in shares, Meituan is gifting \u00a31.66 billion in shares, and Tencent has promised two massive pledges totalling \u00a310.8 billion.<\/p>\n<p align=\"justify\">Last week, agriculture-focused interactive <a href=\"https:\/\/focus.cbbc.org\/chinas-main-e-commerce-platforms\/\" target=\"_blank\" rel=\"noopener\">shopping platform<\/a> Pinduoduo announced that it will give RMB 10 billion (\u00a31.1 billion) to support China\u2019s farmers and agricultural areas. This is arguably the smartest pledge by a tech company yet, as it ticks many of the boxes on Beijing\u2019s scorecard.<\/p>\n<p align=\"justify\"><div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/what-are-the-top-ten-brands-in-china\/\" target=\"_self\" rel=\"dofollow\" class=\"ua7078f82c39df061740932e7188c280e\"><style> .ua7078f82c39df061740932e7188c280e { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .ua7078f82c39df061740932e7188c280e:active, .ua7078f82c39df061740932e7188c280e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .ua7078f82c39df061740932e7188c280e { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .ua7078f82c39df061740932e7188c280e .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .ua7078f82c39df061740932e7188c280e .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .ua7078f82c39df061740932e7188c280e:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">What are the top ten brands in China?<\/span><\/div><\/a><\/div><\/p>\n<p align=\"justify\">Firstly, it supports rural residents, who have benefitted less from China\u2019s rise than city-dwellers and are an important piece of the \u201ccommon prosperity\u201d puzzle. It also involves investment in smart technology to bolster China\u2019s standing, which remains key to Beijing\u2019s aspirations, regardless of the crackdown on tech giants. No less important is that it aids Beijing\u2019s aspiration for greater food security, safety and efficiencies, and reduced exposure to natural disasters. The plan also aligns perfectly with Pinduoduo\u2019s position as the world\u2019s largest agri-tech platform, with 12 million farmers in China already using it.<\/p>\n<p align=\"justify\">Pinduoduo is likely to be feeling flush with cash, having just announced its second quarter results, which saw sales jump 89% and monthly active users increase 30% from a year ago, contributing to a net profit of \u00a3270 million. The company claims that the initiative will \u201cnot be driven by profit or commercial goals,\u201d but strive to facilitate the advancement of <a href=\"https:\/\/focus.cbbc.org\/whats-in-store-for-china-in-2021\/\" target=\"_blank\" rel=\"noopener\">agritech<\/a>, promote digital inclusion, and provide agritech talents and workers with greater motivation and a sense of achievement.<\/p>\n<p align=\"justify\">The plan also aims to improve downstream market access for farmers to help them build their brands, training younger talent to set up agri-businesses, and revamping midstream logistics infrastructure to reduce waste, lower costs, and speed up the delivery of agricultural food products.<\/p>\n<p align=\"justify\"><div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/how-chinas-tech-crackdown-is-impacting-marketing-strategies-for-consumer-brands\/\" target=\"_self\" rel=\"dofollow\" class=\"u61d2bedc212cfad7fc6286a551af695d\"><style> .u61d2bedc212cfad7fc6286a551af695d { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u61d2bedc212cfad7fc6286a551af695d:active, .u61d2bedc212cfad7fc6286a551af695d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u61d2bedc212cfad7fc6286a551af695d { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u61d2bedc212cfad7fc6286a551af695d .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u61d2bedc212cfad7fc6286a551af695d .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u61d2bedc212cfad7fc6286a551af695d:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">How China\u2019s Tech Crackdown is Impacting Marketing Strategies for Consumer Brands<\/span><\/div><\/a><\/div><\/p>\n<p align=\"justify\">Although RMB 10 billion is just a blip in China\u2019s enormous agricultural market, it is representative of the measured move away from peasantry farming on postage-stamp-size plots and dangerously fragmented supply chains. China is investing large sums to modernise and industrialise its agricultural sector. Last year, while venture capital funding fell by more than half in China, agri-food tech funding increased 66% to \u00a34.3 billion. From monitoring chickens through blockchain and facial recognition, to agricultural drones that increase crop yields, high-rise hotels for pigs, and two-metre-high \u2018giant rice\u2019 \u2013 large tracts of China\u2019s food production is moving from the primitive to the futuristic, which will have an impact on food producers globally.<\/p>\n<p align=\"justify\">Beyond providing another bump for domestic food production, distribution and sales in China, Pinduoduo and the other tech giants\u2019 pledges illustrate that we have reached a new phase of corporate social responsibility in China. There will be more and larger initiatives, and they will need to be supported by more thoughtful campaigns than ever to get noticed.<\/p>\n<p align=\"justify\"><a href=\"\/lp-cta-membership1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7248 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png\" alt=\"\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>China&#8217;s goal of &#8216;common prosperity&#8217; \u2013 coupled with its recent crackdown on the country&#8217;s largest tech companies \u2013 has produced an unlikely beneficiary: even more investment in agriculture, writes Mark Tanner from The China Skinny Having already taken a hammering from\u00a0Beijing&#8217;s antitrust initiatives in the tech industry, tech firms have become a lot quicker in reading the tea leaves and acting upon them. Beijing\u2019s increasing use of its \u201ccommon prosperity\u201d&hellip;<\/p>\n","protected":false},"author":13,"featured_media":8558,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[132],"tags":[2134,2133,2427,190],"class_list":["post-8540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-agriculture","tag-csr","tag-paywall","tag-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How China&#039;s tech crackdown has led to increased investment in agriculture - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"China&#039;s common prosperity initiative means investment in agriculture is now the responsibility of China&#039;s biggest tech giants too\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/pinduoduo-highrise-pig-hotels-chinas-common-prosperity-initiative\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How China&#039;s tech crackdown has led to increased investment in agriculture - 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