{"id":8679,"date":"2021-10-13T07:00:00","date_gmt":"2021-10-13T07:00:00","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=8679"},"modified":"2025-04-23T09:50:16","modified_gmt":"2025-04-23T09:50:16","slug":"how-to-prepare-your-logistics-for-singles-day","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/how-to-prepare-your-logistics-for-singles-day\/","title":{"rendered":"How to prepare your logistics for Singles\u2019 Day"},"content":{"rendered":"

The priority for most brands as Q3 draws to a close is ensuring that plans have been finalised and locked in for Singles\u2019 Day, including making sure stock and logistics are prepared write Ryan Molloy and Frank Ren from RedFern Digital<\/a>\u00a0<\/span><\/h2>\n

After 618 came to an end a couple of months ago, overseas brands selling on cross-border e-commerce<\/a> platforms in China started shifting their attention to the next major promotional festival in China, Single\u2019s Day (also known as 11.11 or Double 11).<\/span><\/p>\n

As one of the most competitive e-commerce markets in the world, China has a variety of requirements for both the e-commerce platforms and the merchants who sell on them, all of which are essential for achieving ongoing growth and consumer satisfaction. Therefore, the preparation work for Single\u2019s Day<\/a>, one of the biggest online shopping festivals in China, starts in July even though the actual event does not take place until November. Even if you are too late for this year\u2019s event, this article should serve as a guide for when to start preparing in future years.<\/span><\/p>\n

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Managing inventory<\/span><\/h4>\n

Most people know that traffic and sales on e-commerce platforms in China peaks in November, which makes inventory planning and logistics preparations crucial to ensuring that there is sufficient stock replenished and ready for the expected large sales volume.<\/span><\/p>\n

There are two main models of cross-border e-commerce logistics in China: bonded import and direct shipment<\/a>. Regardless of which model a brand is using, there are key timings for inventory preparation. <\/span><\/p>\n

Take Tmall Global. For Single\u2019s Day 2021, brands selling through bonded warehouses and working with Cainiao as their logistics partner were required to do the following:<\/span><\/p>\n