{"id":8706,"date":"2021-10-18T07:00:24","date_gmt":"2021-10-18T07:00:24","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=8706"},"modified":"2025-04-23T09:49:21","modified_gmt":"2025-04-23T09:49:21","slug":"video-how-to-tap-into-chinas-love-for-leggings","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/video-how-to-tap-into-chinas-love-for-leggings\/","title":{"rendered":"Video: How to tap into China’s love for leggings"},"content":{"rendered":"

A new video series produced by Alibaba explores the role China has played in the growth of three British brands, with a particular focus on the challenges of expanding internationally amid the Covid-19 pandemic, this time featuring Sweaty Betty<\/h2>\n

When the pandemic hit and retail stores closed, British activewear brand Sweaty Betty had to ramp up its online offering overnight. Luckily, the brand has always taken a \u201cdigital first\u201d approach, which also stood them in good stead when they launched on Tmall Global in February 2021. Since then, Alibaba\u2019s consumer insights have helped them build a loyal community of shoppers in China.<\/p>\n

In this video, Stacey Widlitz, retail and consumer expert and founder of SW Retail Advisors, talks to Sweaty Betty CEO Julia Straus about how Alibaba<\/a> supported the brand\u2019s entry into the China market and where their China journey will take them next.<\/p>\n

https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/10\/sweaty-betty-master-subtitles_gH0Naym6.mp4<\/a><\/video><\/div>\n

\"launchpad<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A new video series produced by Alibaba explores the role China has played in the growth of three British brands, with a particular focus on the challenges of expanding internationally amid the Covid-19 pandemic, this time featuring Sweaty Betty When the pandemic hit and retail stores closed, British activewear brand Sweaty Betty had to ramp up its online offering overnight. Luckily, the brand has always taken a \u201cdigital first\u201d approach,…<\/p>\n","protected":false},"author":34,"featured_media":8710,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[123],"tags":[184,340,370,293,2427],"class_list":["post-8706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","tag-alibaba","tag-branding","tag-cross-border-e-commerce","tag-marketing","tag-paywall"],"yoast_head":"\nVideo: How to tap into China's love for leggings - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"Thanks to Tmall Global, China has become one of the fastest-growing markets for activewear brand Sweaty Betty\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/video-how-to-tap-into-chinas-love-for-leggings\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video: How to tap into China's love for leggings - 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