{"id":8934,"date":"2021-11-12T08:00:56","date_gmt":"2021-11-12T08:00:56","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=8934"},"modified":"2021-12-13T05:39:54","modified_gmt":"2021-12-13T05:39:54","slug":"diageo-to-build-distillery-to-produce-groups-first-chinese-single-malt-whisky","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/diageo-to-build-distillery-to-produce-groups-first-chinese-single-malt-whisky\/","title":{"rendered":"Diageo to build distillery to produce group&#8217;s first Chinese single malt whisky"},"content":{"rendered":"<h2>CBBC Premium Member, Diageo, the global leader in beverage alcohol and owner of Johnnie Walker and Singleton Scotch whiskies, has broken ground on the site of its first malt whisky distillery in\u202fChina<\/h2>\n<p>Located\u202fin Eryuan County in southern Yunnan Province, the Diageo Eryuan Malt Whisky Distillery\u202fwill produce Diageo\u2019s first China-origin, single malt whisky.\u202fDetails of the \u00a355.2 million investment were officially unveiled at a special ceremony in Eryuan on 2 November which was attended by provincial and local government officials, industry representatives and the local community.<\/p>\n<p><a href=\"\/lp-cta-general\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7247 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general.png\" alt=\"launchpad CBBC\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n<p>\u201cChina is the world\u2019s largest beverage alcohol market and the demand for whisky is growing rapidly among middle-class consumers who are keen to further discover and enjoy fine whiskies,\u201d said Sam Fischer, President of Diageo Asia Pacific and Global Travel. [The Eryuan distillery is] another significant step forward, and one which builds upon our local insights and combines those with Diageo\u2019s global whisky expertise in order to delight the next generation of Chinese whisky consumers.\u201d<\/p>\n<p>At more than 2,100 meters above sea level,\u202fthe site of the 66,000 square meter distillery was carefully selected for its temperate climate, rich natural biodiversity, and access to natural spring water that is a source of the second-largest highland lake in Yunnan, Lake Er (also know as Erhai Lake).<\/p>\n<p>Fischer added, \u201cThe natural surroundings and the Eryuan landscape will allow us to craft a world-class, China origin, single malt whisky that will capture the imagination of premium whisky lovers in China.\u201d<\/p>\n<p><iframe title=\"Diageo Eryuan Malt Distillery\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/HSB-99ta1Ak?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Diageo\u2019s \u2018Society 2030: Spirit of Progress\u2019 sustainability action plan will shape the design and development of the distillery. Renewable and clean technologies will be used in the distillery to ensure it is carbon neutral, recycles all the water it uses and is a zero-waste site.<\/p>\n<p>The site will\u202ffeature\u202fan immersive and interactive visitor\u202fcentre\u202fthat will attract whisky enthusiasts and boost the local cultural tourism industry. The sustainable and innovative design of both the distillery and the visitor centre will incorporate local cultural elements and embrace the region\u2019s natural landscape. Construction is expected to begin in early 2022.<\/p>\n<h4 style=\"text-align: center;\"><strong>Explore membership at CBBC <a href=\"https:\/\/www.cbbc.org\/membership\">here<\/a>\u00a0or email\u00a0<a href=\"mailto:Membership@cbbc.org\">Membership@cbbc.org<\/a>\u00a0with your enquiry<\/strong><\/h4>\n<p><a href=\"\/lp-cta-membership2\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7249 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2.png\" alt=\"Launchpad membership 2\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CBBC Premium Member, Diageo, the global leader in beverage alcohol and owner of Johnnie Walker and Singleton Scotch whiskies, has broken ground on the site of its first malt whisky distillery in\u202fChina Located\u202fin Eryuan County in southern Yunnan Province, the Diageo Eryuan Malt Whisky Distillery\u202fwill produce Diageo\u2019s first China-origin, single malt whisky.\u202fDetails of the \u00a355.2 million investment were officially unveiled at a special ceremony in Eryuan on 2 November which&hellip;<\/p>\n","protected":false},"author":11,"featured_media":8937,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[205,132],"tags":[2151,2152,688],"class_list":["post-8934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-and-drink","category-news","tag-diageo","tag-member-successes","tag-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diageo to build distillery to produce group&#039;s first Chinese single malt whisky - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"Diageo has broken ground on the site of its first malt whisky distillery in\u202fChina, located in 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