{"id":9688,"date":"2022-03-16T07:30:26","date_gmt":"2022-03-16T07:30:26","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=9688"},"modified":"2025-04-23T09:43:02","modified_gmt":"2025-04-23T09:43:02","slug":"investment-opportunities-from-chinas-rural-revitalisation-strategy","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/investment-opportunities-from-chinas-rural-revitalisation-strategy\/","title":{"rendered":"Investment opportunities from China\u2019s Rural Revitalisation strategy\u00a0"},"content":{"rendered":"<h2 class=\"p3\"><span class=\"s1\">China\u2019s Rural Revitalisation Strategy is a core component of the government\u2019s goal to promote more balanced economic and social development. <strong>China Briefing<\/strong> looks at the key investment and business opportunities for foreign companies that are aligned with the goals of China\u2019s Rural Revitalisation programme<\/span><\/h2>\n<p class=\"p5\"><span class=\"s1\">When China adopted market reforms and opened to the global economy in the late 1970s and 1980s, then-leader Deng Xiaoping <span class=\"s2\">famously said<\/span> that the Party would need to \u201clet some people get rich first.\u201d This referred not only to the east coast regions at the forefront of economic reform, but also urban areas at the expense of rural ones.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">Since then, many rural areas have suffered from issues like environmental degradation and brain drain, in addition to benefiting less from the fruits of China\u2019s economic reforms. Inequality between urban and rural areas is increasing, with incomes of urban residents about\u00a0<span class=\"s2\">2.65 times higher<\/span> than the income of rural residents.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">In this context, the Rural Revitalisation Strategy aims to address issues such as economic and social development, poverty alleviation and environmental protection. Moreover, a<\/span><span class=\"s1\">s rural revitalisation becomes increasingly important for the Chinese government, opportunities for foreign investors to participate in the policy\u2019s priority areas are also expanding.<\/span><\/p>\n<p><a href=\"\/lp-cta-gateway\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7246 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png\" alt=\"launchpad gateway\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n<h4 class=\"p6\"><span class=\"s1\">What are the goals of China\u2019s Rural Revitalisation Strategy?<\/span><\/h4>\n<p class=\"p5\"><span class=\"s1\">Chinese President Xi Jinping first introduced the Rural Revitalisation Strategy at the 19<\/span><span class=\"s3\">th<\/span><span class=\"s1\"> Party Congress in 2017 to emphasise the importance of developing rural areas.\u00a0<\/span><span class=\"s1\">The strategy has two <span class=\"s2\">long-term goals<\/span>: to achieve \u201cdecisive progress on rural revitalisation\u201d by 2035, and be \u201cfully rejuvenated with well-off farmers and strong agriculture sectors\u201d by 2050. To achieve these goals, the Rural Revitalisation Strategy emphasises <span class=\"s2\">policies<\/span> such as encouraging small-scale farmers to adopt modern farming practices, improving the property rights of farmers and requiring governments to repair environmental degradation.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">In February 2022, the State Council and the Central Committee of the Communist Party set out rural plans for the year. <\/span><span class=\"s1\">This year\u2019s plan has three main themes: addressing social issues such as treatment of <a href=\"https:\/\/focus.cbbc.org\/tag\/international-womens-day\/#.Yi7sWBBByWA\" target=\"_blank\" rel=\"noopener\">women<\/a> and children, ensuring food security, and avoiding backslides in poverty alleviation.\u00a0<\/span><\/p>\n<h5 class=\"p7\"><span class=\"s1\"><b>Addressing extreme poverty and income inequality<\/b><\/span><\/h5>\n<p class=\"p5\"><span class=\"s1\">The Rural Revitalisation Strategy is closely related to the new <span class=\"s2\"><a href=\"https:\/\/focus.cbbc.org\/what-does-common-prosperity-actually-mean\/\" target=\"_blank\" rel=\"noopener\">Common Prosperity<\/a> policy<\/span>, which seeks to achieve more equitable development and provision of social goods, and the drive to eliminate extreme poverty, which Xi\u00a0<span class=\"s2\">said<\/span>\u00a0China accomplished in 2020.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">While China claims to have eliminated extreme poverty, achieving sustainable poverty alleviation <span class=\"s2\">remains an objective<\/span> of rural revitalisation. The Chinese government <span class=\"s2\">defines extreme poverty<\/span> as an income of about US$1.69 (approx \u00a31.29 per day), compared to the World Bank\u2019s standard of US$1.90 (\u00a31.45) per day. According to Premier Li Keqiang, around 600 million people in China <span class=\"s2\">earn<\/span> an average of RMB 1,000 (\u00a3120) per month.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">These figures show that, even if China has met the threshold of eliminating extreme poverty, there is a significant need to continue efforts to sustainably eradicate poverty and aid the hundreds of millions of people in China on low incomes.<\/span><\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/why-you-should-care-about-farming-focused-tech-platform-pinduoduo\/\" target=\"_self\" rel=\"dofollow\" class=\"ubb436699b8e1c57fa445d1f5d7f9ee14\"><style> .ubb436699b8e1c57fa445d1f5d7f9ee14 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .ubb436699b8e1c57fa445d1f5d7f9ee14:active, .ubb436699b8e1c57fa445d1f5d7f9ee14:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .ubb436699b8e1c57fa445d1f5d7f9ee14 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .ubb436699b8e1c57fa445d1f5d7f9ee14 .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .ubb436699b8e1c57fa445d1f5d7f9ee14 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .ubb436699b8e1c57fa445d1f5d7f9ee14:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">Why you should care about farming-focused tech platform Pinduoduo<\/span><\/div><\/a><\/div>\n<h4 class=\"p6\"><span class=\"s1\">What opportunities does the Rural Revitalisation Strategy offer foreign businesses?<\/span><\/h4>\n<p class=\"p5\"><span class=\"s1\">The Rural Revitalisation Strategy\u2019s investments and incentives create opportunities for foreign companies to participate in the project and contribute to its varied goals.<\/span><\/p>\n<h5 class=\"p5\"><strong><span class=\"s1\">Agricultural technology<\/span><\/strong><\/h5>\n<p class=\"p5\"><span class=\"s1\">One of the main facets of the Rural Revitalisation Strategy is the upgrading of agricultural technology and machinery, both among small-scale farmers and the agricultural sector more broadly. This demand combined with advancements in the industry has led experts to <span class=\"s2\">project<\/span> that China\u2019s digital agricultural economy could grow from about RMB 600 billion (\u00a372.4 billion) in 2021 to RMB 1.2 trillion (\u00a3144.9 billion) by 2025.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">In addition to upgrading the quality and efficiency of farming, rural areas are in need of green agricultural technologies that reduce greenhouse gas emissions. The Chinese government has committed to hitting\u00a0<span class=\"s2\">peak carbon emissions<\/span> before 2030 and to becoming carbon neutral before 2060. Because agriculture is\u00a0<span class=\"s2\">one of the largest contributors<\/span> to carbon emissions and one of the sectors most vulnerable to climate change, China\u2019s adoption of new agricultural technology in rural areas will need to prioritise environmental considerations.<\/span><\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/pinduoduo-highrise-pig-hotels-chinas-common-prosperity-initiative\/\" target=\"_self\" rel=\"dofollow\" class=\"u818ba06bf4b07527a3c783a3131f3a80\"><style> .u818ba06bf4b07527a3c783a3131f3a80 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u818ba06bf4b07527a3c783a3131f3a80:active, .u818ba06bf4b07527a3c783a3131f3a80:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u818ba06bf4b07527a3c783a3131f3a80 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u818ba06bf4b07527a3c783a3131f3a80 .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u818ba06bf4b07527a3c783a3131f3a80 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u818ba06bf4b07527a3c783a3131f3a80:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">How China's tech crackdown has led to increased investment in agriculture<\/span><\/div><\/a><\/div>\n<h5 class=\"p5\"><strong><span class=\"s1\">Food security<\/span><\/strong><\/h5>\n<p class=\"p5\"><span class=\"s1\">Food security was one of the central concerns of this year\u2019s Document No. 1. With a population of 1.4 billion people with growing consumption demands, food security has long been a concern for the Chinese government. These concerns have only grown more pressing in recent years, with issues like the swine flu, international trade disputes and floods all revealing the precariousness of food supplies.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">To strengthen food security, Document No. 1 calls for greater production of key crops. This could mean expanded opportunities for foreign agricultural biotech products, such as seeds. While at times difficult to navigate, the\u00a0<span class=\"s2\">Biosecurity Law of China<\/span> does allow for foreign participation in the sector.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">In addition to expanding domestic production, China is\u00a0<span class=\"s2\">seeking to diversify<\/span> its sourcing of key agricultural products like soybeans to mitigate trade risks. Producers of agricultural products worldwide may therefore find new opportunities to trade with China, especially with products that China is currently dependent on a small number of countries for.<\/span><\/p>\n<h5 class=\"p5\"><strong><span class=\"s1\">Environmental repair and waste management<\/span><\/strong><\/h5>\n<p class=\"p5\"><span class=\"s1\">Many of China\u2019s rural areas are in need of treatment to reverse environmental degradation that has occurred over the last three decades of rapid economic growth. Issues range from\u00a0<span class=\"s2\">water <\/span><span class=\"s2\">contamination<\/span> to soil revitalisation to waste management and <span class=\"s2\">various other forms of pollution<\/span>. Products that meet these demands include water purification systems, advanced recycling technology and soil contamination treatment products.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">According to the US International Trade Administration, the <a href=\"https:\/\/focus.cbbc.org\/the-uk-firms-fixing-chinas-construction-waste-management-problem\/\" target=\"_blank\" rel=\"noopener\">environmental technologies<\/a> market in China is\u00a0<span class=\"s2\">worth over \u00a359 billion<\/span>. Because environmental technologies come at the confluence of social needs and demand for foreign technology and expertise, many environment-related industries are encouraged under China\u2019s\u00a0<span class=\"s2\"><i>Catalogue of Industries for Promoting Foreign Direct Investment<\/i><\/span><i>.<\/i><\/span><\/p>\n<p><a href=\"\/lp-cta-membership1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7248 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png\" alt=\"\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n<p><i>A version of this article was first published by China Briefing, which is produced by\u00a0<\/i><a href=\"http:\/\/click.dezshira.com\/c\/6\/?T=MTQxNTY1NzM%3AMDItYjIwMzQzLTljMDI4MTFjMTY4OTQ1OWE4MWI5MmIxNWJkZThkZWY2%3Acm9oaW5pLnNpbmdoQGRlenNoaXJhLmNvbQ%3AbGVhZC05OWNkZTM0YjNkYWFlODExYTk2ZTAwMGQzYWEzMDZmMC00NGRiOGYzMGVmNTM0YzRkYjlhY2M2ZmE3MWY4YTg2MA%3AZmFsc2U%3ANTI%3A%3AaHR0cDovL3d3dy5kZXpzaGlyYS5jb20vP19jbGRlZT1jbTlvYVc1cExuTnBibWRvUUdSbGVuTm9hWEpoTG1OdmJRJTNkJTNkJnJlY2lwaWVudGlkPWxlYWQtOTljZGUzNGIzZGFhZTgxMWE5NmUwMDBkM2FhMzA2ZjAtNDRkYjhmMzBlZjUzNGM0ZGI5YWNjNmZhNzFmOGE4NjAmZXNpZD05MWM1OWI3ZC0yNjM5LWViMTEtYTgxMy0wMDBkM2EwODViMGY&amp;K=WdczSFTU68ZBYzR_-NTMGg\"><span class=\"s2\"><i>Dezan Shira\u00a0&amp; Associates<\/i><\/span><\/a><i>. The firm assists foreign investors throughout Asia from offices\u00a0<\/i><span class=\"s2\"><i>across the world<\/i><\/span><i>.\u00a0<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>China\u2019s Rural Revitalisation Strategy is a core component of the government\u2019s goal to promote more balanced economic and social development. China Briefing looks at the key investment and business opportunities for foreign companies that are aligned with the goals of China\u2019s Rural Revitalisation programme When China adopted market reforms and opened to the global economy in the late 1970s and 1980s, then-leader Deng Xiaoping famously said that the Party would&hellip;<\/p>\n","protected":false},"author":13,"featured_media":9689,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[2169],"tags":[2134,2427,2198,2197],"class_list":["post-9688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","tag-agriculture","tag-paywall","tag-rural","tag-rural-revitalisation-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Investment opportunities from China\u2019s Rural Revitalisation strategy\u00a0 - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"What business opportunities does China\u2019s Rural Revitalisation programme offer to foreign companies? 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